MSC Cruises Launches New Guest Loyalty Program
MSC Cruises Launches “MSC Voyagers Club,” New Guest Loyalty Program
Members Receive Exclusive Access to Discounted Cruises and Increased Onboard Benefits
MSC Cruises, the world’s largest privately-owned cruise line, announced today the launch of MSC Voyagers Club , the company’s new loyalty program, that provides increased benefits to members.
MSC Voyagers Club replaces MSC’s former loyalty program, MSC Club, and is designed to reward MSC’s repeat customers and reinforce the company’s consistent commitment to offer guests an exceptional all-around experience before, during and after their cruise.
Joining the MSC Voyagers Club is free of charge, and guests are now able to join a “Welcome Level” before taking their first cruise – all that is needed is a confirmed booking. Other levels of the five-tiered membership program include Classic, Silver, Gold and Black. Personalized cruise cards will be provided to MSC Voyagers Club members directly on board at the beginning of each sailing with their membership level.
As part of the new program, MSC has revamped its points structure so that guests now earn points according to the inclusive experience booked (Bella, Fantastica, Aurea or MSC Yacht Club) as well as length of stay. In addition, points are rewarded for onboard spend as well as pre-paid services, such as shore excursions, spa treatments and beverage packages.
Another major benefit of the new program is that all MSC Voyagers Club members will have exclusive access to significant discounts on future cruises. Starting July 20, 2015 , members will receive a 5 percent discount on all cruise departures (with the exception of the Welcome level). In addition, MSC will make available a broad array of select cruises, called Voyages Selection , that offer an extra 15 percent off – meaning that all members could receive up to a total of 20 percent off future cruises. And to sweeten the deal for higher-tier members, when booking a cruise from the Voyages Selection, Silver, Gold and Black level members will receive $50 of onboard credit per person. A complete list of Voyages Selection cruises can be viewed online .
The range of other privileges extended to MSC Voyagers Club members includes, among others, an invite to a welcome back cocktail party, complimentary basket of fresh fruit in the stateroom and exclusive onboard offers with discounts on items such as internet packages, spa treatments, logo shop items, in-stateroom movies, photos, and the minibar.
Top tier members also enjoy added benefits such as priority boarding, priority disembarkation in ports where a tender boat is required, late stateroom check out when the ship returns to port, an invite to a private Black Card member party, complimentary spumante with chocolate-dipped fruit in the stateroom, increased onboard discounts, free one-hour thermal area session in MSC Aurea Spa, and complimentary dining in a specialty restaurant. A full list of onboard privileges by level can be found online .
Recognizing that many travellers have built up loyalty with other travel reward programs, MSC Cruises is also launching a loyalty match program in which frequent travellers who have a rewards card from another travel land or sea program can now receive instant status and perks with MSC. After signing up for MSC Cruises’ Voyages Club, guests who participate in other leisure travel programs will automatically acquire similar or higher status with MSC and be enrolled in the Classic, Silver, Gold, or Black level. In addition, these travellers will automatically receive the 5 percent discount on any booking given to MSC Voyagers Club members and can also take advantage of the discounts associated with Voyages Selection.
Additional Background on MSC
The loyalty club enhancements are a complement to MSC Cruises’ determination to provide best-in-class cruising experiences, while partnering with multiple global brands that are epitomes of excellence in their fields. Examples are partnerships with the Lego Group and Chicco that are rooted in the company’s commitment to creating unforgettable vacations for children and families. A partnership with restaurant brand Eataly adds high-end Italian cuisine made with exceptional ingredients to the fleet’s rich dining offer, while collaborations with Samsung and Expo 2015 – for which MSC Cruises is the Official Cruise Carrier – confirm the company’s focus on technological innovation. The company also recently announced a new partnership with Etihad Airways to develop winter cruising in the United Arab Emirates.
Earlier this month MSC Cruises made the headlines when it announced that, as of December 2015, it will be the first global cruise line to offer travellers the opportunity to visit Cuba and set sail on one of the 16 cruises that MSC Opera will operate from Havana . MSC Cruises will give cruise travellers from around the world the unique chance to get aboard the completely renovated 65,542 GRT MSC Opera, part of the company’s $217 million Renaissance program, and cruise to Jamaica, the Cayman Islands and Mexico with two nights and two and a half days in the Cuban capital. (Note: Pursuant to U.S. law, cruises to Cuba are not for sale in the USA nor sold to U.S. residents or citizens).
MSC Cruises is an ambitious young line that grew 800 percent in its first 10 years to become the fourth largest cruise company in the industry. The company is set to double its fleet capacity by 2022, through a $5.5 billion investment plan, which includes orders for seven ships in two state-of-the-art prototypes.
Of these ships, MSC Cruises recently also announced the opening of sales for MSC Meraviglia’s inaugural season – the Company’s first next-generation ship, which is part of the above-mentioned investment plan. As of June 2017, the ship will sail in the Mediterranean from Barcelona, Genoa or Marseille. The second next-generation ship currently under construction, MSC Seaside, will sail year-round from Miami to the Caribbean starting in December 2017.