Oceania Cruises Reveals New Brand Campaign
Oceania Cruises’ New Advertising Campaign Brings to Life, Its Signature Culinary Excellence and Destination Expertise
New ad campaign draws from real guest experiences found on ships and ashore
Oceania Cruise s is bringing its exquisite guest offerings to life via a new print and direct mail advertising campaign launching today.
The new campaign showcases how guests have the ability to tailor their cruise experience according to their interests, desires and passions by utilizing the diverse variety of offerings available on an Oceania Cruises vacation. Each ad artfully portrays imagery from the perspective of an Oceania Cruises’ guest as they complete a scintillating list of travel experiences, while indulging in some of the world’s most alluring ports of call. The campaign truly exemplifies the line’s signature tag line, “Your World. Your Way.”
“We’re sharing a day in the life of our guests, showcasing actual experiences they encounter while exploring the incredible destinations we visit,” said James Rodriguez, senior vice president of sales and marketing for Oceania Cruises. “Vacations are personal. Each guest brings their unique perspective and experience to the places we travel. With this campaign, we are celebrating Oceania Cruises’ ability to deliver a truly personalized travel experience based on the individual interests of our guests.”
For instance, one ad captures a guest’s visit to a Buddhist monastery in Rangoon, Burma where a monk presented the guest with a traditional and ceremonial rice offering in the spirit of friendship. According to Rodriguez, the images in each ad depict real experiences available to any guest.
“Today – The Experience” – created by Oceania Cruises’ in-house marketing team – leverages visually compelling photography to portray the aspirational travel moments Oceania Cruises delivers for its guests. The campaign also touches on the three pillars that make Oceania Cruises unique:
Finest Cuisine at Sea – No cruise line is more focused on food and culinary excellence than Oceania Cruises. Exceptional cuisine has exemplified the brand since its first cruise in 2003 with world-renowned Master Chef Jacques Pépin serving as Executive Culinary Director and inspiring the culinary team to perform feats of epicurean wizardry. Guests can tantalize their palates at a variety of specialty and open-seating gourmet restaurants, at no additional charge.
Destination Immersion Specialists – Featuring multiple overnight stays and late evening departures, Oceania Cruises places an emphasis on destination-rich itineraries. Oceania Cruises offers an abundance of compelling shore excursions to assist guests with exploring the destinations. Among the options are Culinary Discovery Tours that provide guests with a hands-on opportunity to become immersed in some of the world’s most fascinating culinary destinations.
Intimate & Luxurious Ships – Oceania Cruises offers guests exceptional personalized service on a fleet of intimate and luxurious ships with a country club casual ambiance featuring elegant lounges, gourmet specialty restaurants and the world-renowned Canyon Ranch SpaClub. Oceania Cruises’ intimate fleet enables guests to explore exotic and secluded ports-of-call not accessible by larger vessels.
The print ad campaign will launch with one- or two-page spreads in several prestigious publications that serve Oceania Cruises’ targeted audience, including: Travel + Leisure, Condé Nast Traveller, Wine Spectator, Departures, Bon Appétit , Food & Wine , and others.
For more information about Oceania Cruises, guests can visit the website , call 1.855.OCEANIA (1.855.623.2642 ) or contact a professional travel agent.
About Oceania Cruises
Featuring a fleet of intimately luxurious ships, Oceania Cruises offers an unrivaled vacation experience renowned for the finest cuisine at sea and destination-rich itineraries spanning the globe. Seasoned world travelers are drawn to Oceania Cruises’ expertly crafted voyages, which call on more than 330 ports across Europe, Asia, Africa, Australia, New Zealand, the South Pacific and the Americas. Spacious and elegant accommodations aboard the 684-guest Regatta, Insignia and Nautica and the 1,250-guest Marina and Riviera invite guests to explore the world in unparalleled comfort and style. Oceania Cruises will add a fourth 684-guest ship in April 2016 when Sirena officially joins its fleet.