Costa Cruises Presents ‘Happiness Squared’
Chef Bruno Barbieri
Starting in 2016 the Italian cruise company proposes a wide variety of new ideas and outstanding testimonials: a new gala menu created by Michelin-starred chef Bruno Barbieri; exclusive excursions suggested by Turisti per caso; famous television talent shows, like The Voice of the Sea replicated on board fleet ships; for kids, all the fun of Peppa Pig world; and new communication campaign on the air starting Dec. 20 in Italy with a super testimonial: Shakira.
Costa Cruises presents a series of major innovations that will make vacations onboard its ships more memorable starting in 2016.
Costa has combined its art of hospitality with outstanding testimonials: a gala menu created by Michelin-starred chef Bruno Barbieri; must-do excursions suggested by the couple on “Turisti per caso,” Syusy Blady and Patrizio Roversi; guaranteed fun when the famous television talent shows, like The Voice of the Sea , are replicated on board; without forgetting the kids, who’ll be able to meet the legendary Peppa Pig.
Costa’s biggest novelty will be the focus of a new international communication campaign, to be broadcast starting on Dec. 20, 2015, in Italy, including the slogan “ Benvenuti alla felicità al quadrato ” (“Welcome to happiness squared”). The main character of the most important film of the campaign will also be an outstanding testimonial: Shakira.
“Despite constant growth over the last few years, the cruise market still has great development potential. In Europe, slightly more than 1% of the population takes a cruise. To increase the number of cruise lovers, we have focused not only on new constructions, ordering two ultramodern ships powered by liquefied natural gas (LNG) to be delivered in 2019 and 2020, but also on product innovation on ships currently in service. Starting in 2016 we will propose a series of exclusive and unique experiences that can be enjoyed only on vacation with us. We came up with things that are quite different from each other in order to satisfy the very diverse tastes and expectations of even those who have never taken a cruise. That’s why our communication campaign is based on the idea of happiness squared. When even the persons vacationing with us are happy, our happiness increases exponentially. And that’s just what will happen on board our ships,” said Neil Palomba, President of Costa Cruises.
The first big new initiative is a partnership with an eye on great Italian cuisine. Starting in January 2016, guests cruising on Costa ships will be able to savour, during the gala dinner, a signature menu created by Bruno Barbieri, the Italian chef who has garnered the highest number of Michelin stars, a total of seven. The menu will be an authentic voyage of traditional Italian tastes and flavours, from North to South.
Happiness during a cruise will not only be found on board ships, but also during the calls to various destinations on the itinerary. To propose unique and unforgettable experiences, Costa is relying on the couple of expert travellers from “Turisti per Caso” that in 2015 received an award for the best tourism site. Syusy Blady and Patrizio Roversi have picked the best excursions from among the more than 2,200 offered by Costa ships, concentrating on those that allow guests to discover the most amazing and particular features of each destination.
Guests will become the real stars of all onboard fun activities. Starting in April 2016, Costa cruisers with a special singing talent can’t miss the chance to take part in the wildly popular talent show The Voice, broadcasted in over 180 countries around the world and that will come on board Costa ships under the name of “The Voice of the Sea.” Participants will be chosen during onboard karaoke sessions, and will have the opportunity to perfect their singing skills by rehearsing with onboard musicians and voice coaches. Like in the television format, on the evening of the show a trio of coaches will select the singers, without seeing their performances but only listening to them, who will become part of their team. The public will vote to choose the final winner.
Onboard fun will be guaranteed also for young cruisers, who will enjoy a truly exciting experience in the company of their favourite cartoon character: Peppa Pig. Loved by children from more than 180 countries around the world, in April 2016 she’ll come on board Costa ships for exciting and fun adventures. Kids will be able to meet and play with her in the areas of the Squok Club, in a space that recreates the cartoon locations, with sets that change from ship to ship. Numerous creative games and educational activities will be proposed around the colourful world of Peppa Pig for all children, under the constant and skillful direction of the Squok Club entertainers.