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Cruises, Special Cruise Deals, Cruise Lines, Cruse Destinations, Luxury Cruises…Everything About Cruises by Travel Author/Editor Lillian Africano

How Agents Can Leverage U on Bachelor

U by Uniworld

U by Uniworld

Ahead of  tonight’s  airing of  The Bachelor  featuring U by Uniworld, the brand’s president and CEO,  Ellen Bettridge is sharing tips on how to make the most of the association  with the cultural phenomenon that goes beyond just the two-hour broadcast. See her thoughts below:

  Educate Yourself  – “With a small preview experience last fall and the official launch slated for spring 2018, it is safe to say that many agents have not yet had the opportunity to travel with U by Uniworld.  And while nothing replaces the real thing, a tour of U’s  The B  ship as it sails along the Seine in primetime is a great start.  Think of  The Bachelor  episode as the ultimate webinar, a way to have a better understanding of the ship, its layout, design, and the amazing things possible while in destination so that you can be the expert on the experience.”

Host a Tune-in Event – “ A bottle of rosé, a television or streaming device, roses for decoration and you’ve got the perfect Bachelor event.  Think about meeting new clients by hosting a live tune-in party next  Monday, February 5 at 8pm EST  at your office or a local café.  The invite alone will serve as a reminder that you’re an expert on the soon-to-be-launched U by Uniworld experience.  Over two hours, you’ll have an opportunity to engage with potential customers in a non-sales setting because after all, understanding and really  knowing  your clients is the advantage only  you  have in the marketplace.”

  Build Content  – “Content, content, content.  I’m sure you’re tired of hearing the word, but studies show useable content (i.e. information people  want ) is more impactful than traditional sales materials for the millennial market.    Follow our channels over the next week and feel free to repost content about the episode while tagging @UbyUniworld.”

  Engage Your Audience – “ Few shows have a fanbase as loyal as  The Bachelor,  especially within the key target demo of 21-45 year olds use this to your advantage! During the episode utilize #TheBachelor and #TravelForU to follow along and share your thoughts about the episode.  And after the episode airs, search the hashtags to engage the audience and potentially build new leads.”

Leverage for the Close  – “Stay tuned after the episode airs as we’ll be launching a travel package that mirrors some of the experiences seen on  The Bachelor.   Just in time for Valentine’s Day and the official launch of U, the brand’s association with  The Bachelor  immediately creates national awareness, while linking the product to a pop culture phenomenon.  Don’t be afraid to name drop!”

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