Latest Trend: Transformative Shopping at Sea by Starboard Cruise Services
This year’s new ships feature many enhancements–including spectacular shopping at sea.
Miami-based Starboard Cruise Services , an LVMH Moët Hennessy Louis Vuitton company, is the premier retail company that designs and curates retail boutiques for Bulgari, Cartier, Tiffany & Co. and other iconic global brands aboard the world’s most famous cruise lines (including the top 10).
The company has launched a next-level shopping experience aboard Celebrity Cruises’ newest ship, the Celebrity Edge. The ship began her maiden sailing on December 9th from Port Everglades, Fort Lauderdale, FL
The ship’s godmother, Nobel laureate Malala Yousafzai. Malala unveiled the custom Malala Fund merchandise collection developed by
Starboard,with proceeds benefiting her global campaign for girls’ education.
The Celebrity Shops offer a custom-crafted selection of brands and experiences curated for guests of Celebrity Edge.
Covering more than 7,000 square feet, The Celebrity Shops are comprised of these stores:
Located on Deck 4
To the Edge (Branded Lifestyle)
The Gem (Fine Jewelry
Time Is Now (Timepieces)
Sense of Self (Fashion Accessories)
Located on Deck 5
Tiffany & Co. Boutique
The shops carry brands available for the first time at sea, products designed exclusively for Celebrity Edge and brands that will initiate discovery, at exceptional tax and duty-free savings.
In addition to brands like Bulgari and Cartier that underscore the luxury shopping experience, there are brands that pursue meaning beyond commerce. These include Malala FundCollection, supporting Malala Yousafzai’s global campaign for girls’ education; Shinola, the watch
brand leading Detroit’s manufacturing renaissance; and environmentally-conscious companies committed to reducing plastic waste, 4Ocean and S’well.
Featured brands such as Kallati Jewelry, Malala Fund Collection, Melissa Odabash, Rae Feather, John Hardy, Veuve Clicquot and S’well are founded, led and/or inspired by dynamic women.
Featured brands such as 4Ocean and S’well are rooted in sustainability and environmental awareness. The John Hardy fine jewelry brand has founded a campaign to replant bamboo in Bali, where the company is based.
These shops feature collections created exclusively for Celebrity Edge:
Edge Steel Collection : A limited-edition fashion jewelry collection made from the first cut ofsteel used to build the ship. Pieces are inspired by elements of the ship’s architecture and design, such as the Magic Carpet, the outdoor movie screen on the Pool Deck and design features in the Solarium.
Kallati Edge Captain’s Collection : A limited-edition fine jewelry collection by Reout Kallati, CEO and designer of the Kallati jewelry brand. The pieces were inspired by the iconic architectural features of Celebrity Edge.
Malala Fund Collection : A special assortment of best-selling books and custom keepsakes inspired by Nobel laureate Malala Yousafzai, the ship’s godmother, and her global education campaign for girls’ education. Celebrity will donate 100% of the proceeds to her Malala Fund.
Celebrity Edge Branded Collection: One-of-a-kind apparel, home and collectable products designed to celebrate the Celebrity Edge.
Starboard will also debut several first-at-sea brand concepts for Celebrity Edge, including the Vintage Watch Collection , limited edition vintage timepieces especially curate by Starboard with renowned brands like Jaeger-LeCoultre, Omega, Patek Philippe, Rolex and Vacheron Constantin; Atelier Cologne, a fragrance house offering exclusive scents and bottles that can be monogrammed; and handbags by Marc Jacobs, known for resetting the boundaries of American fashion.